First Lift is an independent ski and travel store built around a simple idea: make it easier to find great gear for getting to the mountains and making the most of your time there.

I've skied since I was a kid and have spent four seasons living and working in the mountains, three seasons in Serre Chevalier and one in Les Deux Alpes. Skiing has always been a huge part of my life.

Now, with a family of my own, it's something I want to keep enjoying, sharing and passing on.

First Lift brings that passion together with a carefully selected range of ski, snowboard and travel gear. From ski and snowboard bags to goggles, gloves, helmets, apparel and the little things that make travelling to the mountains easier.

Every product and brand is chosen with a simple question in mind: would I genuinely use it myself? The aim is to build First Lift into a trusted place for people who simply love getting to the mountains.

Travel Further. Ski More.